Sustainability & Environmental Responsibility: Why it Matters
Oct 25
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a Niels...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Jun 2
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue Reading16 Ways Color Affects Your Branding and Marketing
May 4
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingProduct Safety: What You Need to Know
Apr 20
No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...
Continue ReadingYour Product Decorating Questions Answered
Dec 12, 2025
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Mar 17, 2025
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingThe Secrets to Attracting Ideal Customers
Feb 17, 2025
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue ReadingBranding 101: Let’s Talk Logos
Nov 9, 2024
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingHow to Put Together an Onboarding Kit
Jun 4, 2024
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Mar 24, 2024
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingYour Brand Is Your Business - Market It!
Jul 11, 2023
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingWhy You Need Promotional Products
May 14, 2023
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue Reading8 Graphic Design Mistakes to Avoid
Apr 15, 2023
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue Reading4 Ways to Improve Communication
Feb 17, 2023
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue Reading5 Ways to Boost Employee Morale
Feb 3, 2023
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Dec 7, 2022
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Oct 25, 2022
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingHow to Protect Your Business From Hackers
Jul 4, 2022
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Jun 19, 2022
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue ReadingGraphic Design Terms Everyone Should Know
Jun 5, 2022
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Mar 26, 2022
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingHow to Make Rush Orders Less Stressful
Jan 20, 2022
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
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